How Shaklee Developed a Digital Catalog

In addition to a continued reliance on the print catalog, Shaklee also is confronted with the age of its independent distributors. Noting that many of these distributors are older, Cortez said for some using and interacting with the Internet is still a daunting prospect.

Future Plans
Not fully satisfied yet with its digital catalog, Shaklee has several areas it wants to upgrade or introduce. These include an ask-an-expert functionality where customers can engage in live chat with order-entry agents, and the use of video and Flash on the company's Web site.