How Shaklee Developed a Digital Catalog

Potential Roadblocks?
“As of right now, the digital catalog is less of a cost saver, as it is more of a redundant way to get our products in front of people,” Cortez said. “The cost savings will only be realized when Shaklee stops printing its many-paged catalogs.” A typical print catalog drop costs Shaklee $300,000 in printing. And a Shaklee print catalog has a six-month shelf life.