How Shaklee Developed a Digital Catalog

Other channels where the digital catalog is integrated include corporate communications — Cortez cited the appearance of Shaklee products on the "Oprah" and "Good Morning America" shows — and social media sites, most notably Facebook.

Recent data showed that Facebook is the third most popular URL coming to the Shaklee personal Web site, its online storefront for distributors. Distributors post their unique links of the digital catalog to their Facebook profiles which maintains a unique connection to the distributor, Cortez said.