How Shaklee Developed a Digital Catalog

Better Tracking
The digital catalog is deployed in several different channels for Shaklee's customers, including e-mail or iTrack, an internal CRM tool for the company's independent distributors — and it's unique to those customers. By using iTrack, Shaklee's independent distributors can send out electronic postcards to customers that automatically link back to Shaklee's online product catalog, with a URL unique to that distributor. This allows distributors to be accurately credited for sales.