How Shaklee Developed a Digital Catalog

Seeking ways to cut marketing costs, Shaklee contemplated several ideas, including trimming print mailing lists, stopping production of seasonal catalogs and optimizing self-service products, which independent Shaklee distributors could print on their own.

While not abandoning its print catalog — Shaklee still mails select full product-set print catalogs — the company decided to make it available online, too. In partnership with Nxtbook Media, the digital version of Shaklee's catalog came online nearly 18 months ago. Working with Nxtbook offered several advantages to Shaklee, Cortez said, but chief among them was the fact that Shaklee was able work with the employees it already had in place and didn't have to add anyone.