How Seta Corp. reduced its labor fulfillment costs by 45 percent.

By Reported Donna Loyle

Moreover, Holody and his team achieved these results despite a substantial sales reduction during the five-year period as a result of Spiegel’s bankruptcy. Seta Corp. sells jewelry through syndicated partnerships with other catalogers (e.g., J.C. Penney, Redcats USA titles), in addition to selling merchandise direct to consumers via its Palm Beach Jewelry catalog.