How Seta Corp. reduced its labor fulfillment costs by 45 percent.

By Reported Donna Loyle

Palm Beach Jewelry’s List
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Contact: Tom Bacino or Kathleen Wallish, TPB Media Services, (847) 587-3111

About Seta Corp.
Headquarters: Boca Raton, Fla.
Company founded: 1955
Direct to consumer catalog title: Palm Beach Jewelry
Products: Jewelry and fragrances sold directly to consumers and through syndication partnerships with other merchants
Channels: 66% of business is from syndication partnerships; 33% is consumer direct
# of employees: 75
# of SKUs: 40,000
Packages shipped annually: About 1 million
Printer: Quebecor World
URLs: www.setacorporation.com, www.palmbeachjewelry.com