How to select a print location for your international catalog versions

By Lisa Yorgey

When business-to-business cataloger New Pig began printing British and German editions, all catalogs were printed at one U.K. location. Both editions were printed on the same press, using a black plate change to switch from the English to the German language.

However, as its business grew, New Pig could no longer print color plates at the same time because each book had its own mail plan. Plus, it cost more to ship catalogs from the United Kingdom to Germany than it would to print its German-language catalogs in Germany.