Selecting a Print Location for Your Catalog Version

If you’re printing several editions of your catalog in different languages, build volume and take advantage of scale economies by working with one regional printer and exporting catalogs to their individual countries rather than working with different printers in each country.

“If you’re mailing a localized version of your catalog in four or five European countries, it’s more efficient and cost effective to print in one location, even if you’re doing four color plate changes, because the press is webbed up and prepared to print your catalog,” Ohnmacht says.