How to select a print location for your international catalog versions

By Lisa Yorgey

Pump up the Volume

Logistics is another key element in the “where” equation. How many catalogs are you mailing? If you’re sending fewer than 100,000, it could be more economical to print and mail from the States. However, if you’re mailing more than 100,000 catalogs in, say, Europe, it’s often more cost effective to print and mail from a central European location than to print and mail from the United States.