How to select a print location for your international catalog versions

By Lisa Yorgey

Executives at Eddie Bauer print and mail about 400,000 catalogs in the German market. “Our time schedule is always very tight,” says Luise Babl, director of marketing at Eddie Bauer GmbH & Co., explaining why the cataloger prints and mails within this target market. “We don’t lose time for transportation, there are no additional [transportation] costs and no customs [requirements].”