Selecting a Print Location for Your Catalog Version

“Overseas printers don’t have the complexity or degree of personalization that we do in the United States,” he says. However, U.S. printers are helping to elevate the level of printing sophistication overseas by investing in international satellite locations.

If your marketing strategy involves a local or regional approach, you have two options: You can print your catalog in the United States and inject it directly into the domestic postal stream of your target country or region with the help of a remailer or foreign postal authority. Or, like cataloger Eddie Bauer, you can both print and mail within the region you’re targeting.