Selecting a Print Location for Your Catalog Version

In general, U.S. printers provide the lowest printing costs and offer the highest degree of technology, says Ohnmacht. Many U.S. printers also are technologically advanced in the use of ink jet printing, which allows for greater personalization.

For example, many U.S. catalogers ink jet special offers or messages on their back covers and inside order forms, as well as on pages throughout the catalogs. Outside the United States, however, ink-jetting capabilities often are limited just to back covers and in a few cases, to inside order forms, Ohnmacht notes.