How to select a print location for your international catalog versions

By Lisa Yorgey

of international business development for printing company Quad/Graphics.

Your marketing strategy and mail volume largely dictate your printing and mailing location. For example, if you’re banking on the cache of being an American company, consider printing your catalog in the States and mailing your piece using the U.S. Postal Service’s International Surface Airlift Service so your catalog bears a U.S. indicia.