Selecting a Print Location for Your Catalog Version

To shave time off the production cycle, changes and approval are relayed to the printer by phone or fax. The total process adds four days to the cataloger’s print schedule.

An advantage to working with local printers is that foreign vendors often act as your liaison to the region or as a consultant, points out Edward Engle, international product marketer at New Pig. “They can help with language, certain printing styles and cultural differences, as well as assist with mailing and preparing mail for distribution in the country,” he explains.