Selecting a Print Location for Your Catalog Version
How to select a print location for your international catalog versions
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Lisa Yorgey
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Choosing a print location for your international catalog requires more than throwing a dart at a world map while blindfolded.
When marketing overseas, should you print and mail your catalog in the United States or in your target country? An economical solution is based on production, distribution and your marketing strategy, according to Tim Ohnmacht, manager
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Lisa Yorgey
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