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Today, many catalogers find that about 30 percent of their customers use print catalogs as their shopping lists and the Web as their actual ordering method. To guarantee customer satisfaction, then, it’s crucial that your product information be consistent in both channels. That’s where technologies such as digital content management (DCM) and digital asset management (DAM) systems can help.
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- Companies:
- Banta Catalog Group
John E. Sisson
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