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Once you’ve completed these steps, you’ll be armed with the buy-in from your organization, a vision for how the system will fit into your catalog’s workflow, a common standard and measurement for product comparisons, and a list of desired features.
Whatever your catalog management challenges, there are systems on the market to address those needs. Research will help you define your challenges, evaluate what you hope to do with your valuable content, identify how you want to enhance your catalog production process and help ensure that you choose the right DCM system for your company.
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- Companies:
- Banta Catalog Group
John E. Sisson
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