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Formally identifying these business drivers will give you a basis to develop consistent measurements for product evaluations. These drivers also can provide a mechanism to assess the success of the product that’s ultimately deployed.
How to Evaluate Solutions
Once your goals are defined, develop a plan to evaluate the DCM products on the market. The challenges you face in producing your published products may include effectively managing photographic images, catalog copy and other asset materials, and developing a process of pushing those assets through a page-production cycle. Once you add Web publishing to the picture, your need for timeliness and efficiency is even more pronounced.
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- Companies:
- Banta Catalog Group
John E. Sisson
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