By
Joe Keenan
, Senior
and Catalog Success
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Above all else, marketers should integrate the strategies and tactics used to optimize promotional messages into all transactional messages, e-Dialog suggests. Find a solution that handles automated composition, delivery, tracking and reporting of transactional and promotional e-mails. This provides a complete, integrated view of all customer e-mail communications, helping marketers to plan, execute and measure a well-rounded contact strategy.
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- Companies:
- e-Dialog
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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