By
Joe Keenan
, Senior
and Catalog Success
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* Include dynamic content. Add text and imagery making the message relevant to the recipient. For instance, include an image of the product they’ve just purchased in their order confirmation or warranty recall.
* Improve deliverability. Add a link at the top of the e-mail encouraging recipients to whitelist the “from” to ensure your messages end up in their inbox.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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