By
Joe Keenan
, Senior
and Catalog Success
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Transactional messages receive very high open rates and likely are sent from an IT or e-commerce system, not from the same e-mail marketing platform that promotional e-mails are sent. The logical question then becomes, how do catalogers and multichannel merchants get the most value from their transactional messages? Here are a few tips from e-Dialog’s report.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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