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Rick Segel
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Now if that wasn’t bad enough, and it's pretty bad, Sue also forgot two more things. The other type of add-on sale that Sue forgot was the unrelated suggestion — i.e., something that's not accessorizing the original item but rather a suggestion based on all of the information she learned about the customer. Again, this was a lost opportunity. The last miscue is the “T” — tethering — which is collecting pertinent data about that customer so that Sue could invite her to come back again and again.
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Rick Segel
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