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Rick Segel
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Sue did every step perfectly but failed to follow through. She sent that customer away to go to another store to buy something else. Needless to say, it was a lost sale, lost revenue and lost opportunity to further bond with that customer. Worse than that, it’s bad customer service because she's forcing a customer to go to another store to pick up a scarf, belt, earrings or anything else that would accent the original purchase.
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Rick Segel
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