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Rick Segel
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I noticed her name tag and saw her name was Sue. Sue asked more questions than most doctors do when they're diagnosing a rare disease. When it came time to move to the “E” — experimenting — or suggesting phase of the sale, Sue had more information and better understood the shopper. Therefore, her recommendations were right on target and she knew exactly the right outfit to offer the consumer. Turns out the consumer purchased the outfit and was so thrilled with the suggestions that Sue made that she picked up her cell phone to call her friends and told them to come right to the store and ask for Sue.
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Rick Segel
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