Check it Out: How’s Your ‘Tweenspeak’?

When marketing to children, tweens and teens, consider the following:

• Be authentic. Youths are jaded. They can tell when they’re getting a snow job. Keep it real.
• Keep it simple. Thanks to all the technologies available today, kids’ attention spans are shorter than ever. Say it in a sentence.
• Solicit feedback. Youths love to communicate with their peers, and value their opinions very much. Soliciting feedback, however, may be best used when targeting teens.
• Follow the law. Be compliant with all Children’s Online Privacy Protection Act rules, which restrict marketing online to those less than 13 years old.
• Finally, try tweenspeak, but use it in an
  authentic way. While it may sound silly, you’ll want to keep up with it because that’s how kids communicate today.

(By the way, translated into real English, the tweenspeak in the lede says, “Hey best friend for life. Chill/relax. I have your money. Can’t talk now, my mom is looking over my shoulder. Later!”)