Check it Out: How’s Your ‘Tweenspeak’?

Younger kids buy toys and games, Hurley says. Then as they get older, they move on to clothing and accessories, and video games. That’s no surprise, but this is: More boys shop online than girls. Fifty-six percent of boys and 51 percent of girls on the YouthBeat panel shop online.

Internet Over Retail
Children shop Internet-only stores more frequently than brick-and-mortars. Boys, for example, shop via Internet-only stores 3.6 times a month and brick-and-mortar stores 2.7; girls shop online 3.2 times a month and in stores 2.7 times a month.