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In fact, according to Chicago-based C&R Research and its syndicated YouthBeat research report, 69 percent of teens (children in grades nine through 12) on its panel shop online. In addition, 57 percent of tweens (grades five through eight) and 34 percent of children (grades one through four) shop online. Their favorite sites are Amazon.com and eBay.com, according to Brenda Hurley, senior vice president of C&R Research.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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