How Warby Parker is Bringing Customers Back to Brick-and-Mortar in 2014

"We were originally advised by Mickey Drexler to do it," Gilboa said of Warby Parker's decision to open brick-and-mortar stores. "We were skeptical at first because our platform was a try-on commerce solution, but we slowly started to move forward with the idea and now were expanding."

Getting ready for its fourth retail storefront opening, Gilboa talked about how style has helped make the Warby Parker "retail experience." The brand's SoHo storefront will emulate different parts of Warby Parker's story, including the following: