How Warby Parker is Bringing Customers Back to Brick-and-Mortar in 2014

"Creating connection and community are everything," Caruso said. "A compelling retail experience grows market share and customer loyalty. Retailers and property owners who focus on hospitality concepts will thrive regardless of competition."

One brand that's an expert in creative personalization is Warby Parker. In a NRF Big Show session on Monday, David Gilboa, co-founder of Warby Parker, shared why e-commerce not only changed the brand's business strategy, but also opened it up creative storefronts.