How Returns Can Help Multichannel Retailers Beat the Competition

Consider warranty programs at checkout to provide peace of mind. Also, insure your shipments to protect against damages. If you have brick-and-mortar locations, offer in-store pickup programs. And if you have a sophisticated customer database, consider offering more generous returns’ policies to your best customers. Finally, whatever your program, communicate it clearly.

Karl Ryder is vice president of strategic accounts, retail and consumer goods at UPS. He can be reached at kryder@ups.com.