How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

Another NRF panelist, Deborah Weinswig, equity research analyst at Citigroup, who is responsible for directing her firm's stock analysis in the retail sector, praised retailers who are practicing multichannel marketing that aligns communication between in-store kiosks with online offerings. She also reminded the audience that some of the retailers who are doing best online are among those who are doing best by boomer women — like Nordstrom, which now generates almost 10 percent of its total sales online, followed closely by Saks.