How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

In a cosmetic survey by VibrantNation.com, we learned that more boomer women are buying beauty products online than in department stores.

These women love buying shoes at Zappo's; they'd rather buy bathing suits and bras online at sites like Herroom.com; and they've turned eBay into a major fashion outlet. Don't underestimate how much women want to avoid public dressing rooms as they age.