How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

It's Time to Reap Your Rewards Online
Because traditional retailers have ignored her real interests and needs, the resourceful boomer woman has found — and helped build — another industry in response: online shopping.

Two-thirds of boomer women are buying clothes online, and 13 percent are buying clothes online exclusively. Those rude sales associates have helped this alternate channel grow strong.