How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

It's Not Too Late To Mend Traditional Retail
Boomer women are important shoppers. They shop when they want and are willing to pay more for quality. Retailers who care to win this consumer need to train their salespeople better. They must also stock not only larger sizes, but clothes that fit the different body shape of a post-menopausal woman. Saks, Macy's and Nordstrom are doing a better-than-average job at serving this vibrant woman, but others should join their ranks.