How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

There are other reasons that make boomer women hate retail shopping, especially for clothes. Retailers rarely carry the clothes that boomer women tell us they want — age-appropriate but stylish clothes, larger sizes, even tailored petites. What's more, the retailers that do gain traction with these women (e.g., Talbots or Eileen Fisher) often rush to abandon them when they fear that they're losing appeal with younger women. Is there any hope?