How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper

Retailers who want to do business with the 40 million boomer women in the U.S. should be retraining their sales associates; building robust websites that answer the vibrant woman's needs; and giving these women every reason possible to praise them online. Chico's won't know what hit them.

Stephen Reily is CEO of Vibrant Nation, an online community devoted exclusively to the influential and fast-growing demographic of smart and successful women over 50. Stephen can be reached at stephen@vibrantnation.com.