How Retailers Can Use Localization to Optimize Global Marketing Campaigns

By offering an email sign-up form on your website for special offers, you can also ask subscribers for their country of residence and preferred language. That way, it's possible to customize and segment email campaigns accordingly.

Don't forget to review any legislation that might affect how you can get in touch with your subscribers. While the email laws in the U.S. are relatively liberal, countries in the European Union (EU) can be much more stringent about when you can contact someone with an email marketing message.