How Retailers Can Use Localization to Optimize Global Marketing Campaigns

The checkout process should be transparent and seamless from start to finish. From website to product page to billing information, make sure that each step is localized and takes into account the additional fees and wait times for international shipping.

3. Localized emails: Email marketing campaigns that are built for other markets need to be localized to offer the best return. Compelling subject lines are more or less the No. 1 reason that people open emails — especially if they offer great deals. Make sure that the copy of each email offer, from the subject line to the product description, is accurately localized.