How Retailers Can Use Localization to Optimize Global Marketing Campaigns

This doesn't just help shoppers understand what they're buying, it helps boost search engine rankings for keywords in your target market. So a Russian shopper who uses Google to look for a backpack may find your website first if you've translated appropriately.

2. A seamless shopping experience: To really optimize global marketing campaigns with localization, retailers have to focus on the customer experience when it comes to finding and purchasing the products they want. A marketing campaign can get them there, but a localized, seamless shopping experience helps guarantee that shoppers will convert.