How Retailers Can Use Localization to Optimize Global Marketing Campaigns

Translation can make or break a global marketing campaign. You can spend all the money you want on advertising, but if visitors to your website can't understand it, they won't go through with a purchase.

Shopping cart abandonment rates spike as soon as consumers feel confused or wary of a website. A quarter of shoppers will abandon a cart if the website navigation is too complicated. Not only that, three-quarters of shoppers prefer to buy products in their native language.