How Retailers Can Use Localization to Optimize Global Marketing Campaigns

Global marketing campaigns can help brands break into new markets, but only if they localize content well before any major launch. Here's how retailers can do that:

1. A truly localized website: Many retailers think they can get away with using Google Translate to connect with prospects in other countries. However, anyone who has actually used the tool recreationally knows that depending on it for professional translation is a big risk.