How Retailers Can Use Localization to Optimize Global Marketing Campaigns

A one-size-fits-all global marketing campaign can only go so far when there are so many other competitors vying for customers. Unless you have a product that consumers can literally buy nowhere else in the world, they're likely to compare and contrast your website with the competition.

This is where proactive planning has to come in. Once you've established a framework that you're sure will provide a great shopping experience for customers in Moscow, Mumbai and Maryland, it's time to sit down with your marketing team and come up with a plan that helps the business reach out to each of those audiences.