How Retailers Can Use Localization to Optimize Global Marketing Campaigns

Now you have to face the biggest problem of all: getting shoppers to your site and convincing them that the offer they find is the best deal for them.

Nearly two-thirds of shopping carts are abandoned online. If you've gotten to the point where international shoppers have started putting items in their carts, it's a matter of creating enough engaging content — and especially offers — to get them to convert.