How Retailers Can Use Localization to Optimize Global Marketing Campaigns

It's not news that there's a big global market for retailers to tap. Any business that has an online presence is aware that there are huge sales opportunities abroad, from Brazil to China, Germany to India, Japan to France. The real challenge is connecting with these foreign audiences.

The internet has flattened competition for retailers, big and small, and that means you have to build a personal connection with each shopper rather than compete for their wallets based on price. As competition in e-commerce continues to grow, global marketing campaigns have to become more tactical and focused.