How Retailers Can Take Advantage of Big Data

If you’re not familiar with the term “big data,” or more importantly the concept behind it, it’s not too late to get up to speed. Big data is here and its presence is expanding to fill every aspect of business today and into the foreseeable future.

Big data is just that: numbers so large they're difficult to comprehend, gathered from a myriad of sources. It’s only been a few years since we measured computer storage in kilobytes and then megabytes. Now it's terabytes, petabytes, exabytes and zettabytes.