How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics
No wonder it's such a challenge to use data effectively. Who has time for in-depth analytics? Data analysis pays off in the long run, however. The best marketers take the time to break down the numbers before, during and after an initiative. Build in extra time to collect, analyze and act on data, otherwise you might be wasting efforts or money.
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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
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