How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics

By Chris Lucas

Leverage Your Tools and Reports
Google Analytics offers a robust set of tools, including reporting. However, only 48 percent of marketers customize reports in Google Analytics. Create reports that show you the unique data your company needs. Analyze traffic and behavior to show where customers come from and what they do when they get to your website. This data can help you retarget customers who have left their shopping cart full.

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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.