How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics
A great way to determine if your metrics are valuable is to ask, "Do they answer the ‘So what?’ question?" Social media followers or blog readers are nice to have, but so what? Knowing how they impact revenue is better. Collecting general sources of traffic is helpful; tracking individual sources using UTMs is better.
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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
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