How Retailers Can Leverage Vanity Metrics vs. Actionable Metrics
Why We Stop at Vanity Metrics
It's easier — much easier — to collect only vanity metrics. Most marketing teams are limited, so data collection can't be too complicated. The problem is this: data requires analysis. Once you have your numbers, it takes time and careful thought to understand why the data says what it does.
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Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.
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